At long last, after much agonizing and sleepless nights, I have finally changed my course that I would be reading come August 2010.

This is for those who are interested in knowing. For those who aren't, well, too bad, cos' ths is MY blog. Yep, a bit possessive I know. Comes from having my handphone stolen right under my nose.

Or rather, beside it. Was slumbering at a level of unconsciousness just a notch above that usually associated with the dead. Hmph.

Back to me. (As always.) From business to social science. Now the next question is, at NUS or SMU? Love to hear your opinions, my legions of fans out there. The great one has deigned to listen to you.

Earth Hour was yesterday. When we were all encouraged to turn out the lights for one hour as a symbol of environmental conservation, reduction of energy consumption, et cetera. A neat, well-coordinated move that no doubt took many months of effort, sweat and cajoling by the organisers to get those bigwig companies online.

Read the important word in the above paragraph. Symbol.

Don't get me wrong. I appreciate all the hard work and the effort those guys put in, and as far as publicity goes, that was one hell of a successful event, what with the print and broadcast media advertising about it. And it shows that there are strenous local efforts at attempting to reach out to the masses about the need to conserve the environment. A far cry from earlier years, when most campaigns for the environment was about not littering. (Remember all those beach-cleaning CIP we did back then?).

Kudos to the event. To be honest, the impact the event actually had on the environment? Practically zero. You can figure it out for yourself, it doesn't take rocket science to see that one hour of voluntary blackout doesn't exactly saves all that much energy.

As a means to reach out to the public about the necessity of the environment, it was wonderful. But please, don't be mistaken that the event actually did directly save the planet. It would be like giving Panadol to a cancer patient.

Useless.